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Research papers

Foreword

The future of animal protein production is a subject of considerable discussion, of flaring emotions and conflicting situations. This is not surprising because the changes in this sector of the economy have been so vast and come so rapidly that very...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Koos van Giezen
Company: Philips International
November 24, 1976
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Citation

van Giezen, K. (1976a, November 24). Foreword. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/foreword


Research papers

An application of microsimulation modelling to the marketing of a consumer durable

Philips pursue a policy of systematically evaluating new methodology for improving the Company's marketing decisions. Marketing models of several types have been developed, especially using regression techniques on time series data. However, ranch...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Pieter Gunter, David Beazley
Company: Philips International
June 15, 1976
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Citation

Gunter and Beazley (1976a, June 15). An application of microsimulation modelling to the marketing of a consumer durable. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/an-application-of-microsimulation-modelling-to-the-marketing-of-a-consumer-durable


Research papers

Marketing research training in a multinational corporation

The paper starts with a description of the developments leading to an increasing spread of staff functions in the multi- national corporations and hence of marketing research and consultancy services. The Philips training activities in marketing...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Peter L. F. de Jong
Company: Philips International
June 1, 1976
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Citation

de Jong, P. L. (1976a, June 01). Marketing research training in a multinational corporation. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/marketing-research-training-in-a-multinational-corporation


Research papers

Marketing training in a multinational corporation

After a brief description of the Philips organization the marketing concept is discussed as in use with the Philips concern. On the basis of this concept a wide range of marketing training activities is employed. Of each course a brief description...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: A. C.H. Kuijpers
Company: Philips International
June 1, 1976
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Citation

Kuijpers, A. C. (1976a, June 01). Marketing training in a multinational corporation. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/marketing-training-in-a-multinational-corporation


Research papers

A micro model of purchasing behaviour for consumer durable goods

This paper describes the background of a longitudinal study aimed at the development of a predictive model for the individual household's purchase behaviour concerning specific durable goods. Firstly, the setting of the problem is explained. Next,...

Catalogue: Seminar 1975: Market Modelling
Authors: Leendert de Jonge, Walle M. Oppedijk van Veen
Company: Philips International
June 1, 1975
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Citation

de Jonge and Oppedijk van Veen (1975a, June 01). A micro model of purchasing behaviour for consumer durable goods. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/a-micro-model-of-purchasing-behaviour-for-consumer-durable-goods


Research papers

The doubtfulness of representative samples in the field of industrial market research

The point of this paper is that based on the experience hitherto gained, the problems concerning representativeness in market research for investment goods should be studied more closely, and that stimuli should be provided for the improvement of the...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: D. A.M. Zehnhoff
Company: Philips International
January 1, 1973
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Citation

Zehnhoff, D. A. (1973a, January 01). The doubtfulness of representative samples in the field of industrial market research. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/the-doubtfulness-of-representative-samples-in-the-field-of-industrial-market-research


Research papers

Market forecast models for consumer durables

In this paper some methods will be described which are being used for forecasting markets of consumer durable goods. The models will be explained for both initial and replacement demand separately. As market forecasts are being used together with...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Peter L. F. de Jong
Company: Philips International
September 1, 1970
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Citation

de Jong, P. L. (1970a, September 01). Market forecast models for consumer durables. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/market-forecast-models-for-consumer-durables


Research papers

Introduction to the sequence of papers

The sole purpose of research into markets lies in the support it can give to planning for different time periods. This implies that market research becomes marketing research when it also deals with research into the most economic way of application...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Jan van Rees
Company: Philips International
September 1, 1970
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Citation

van Rees, J. (1970a, September 01). Introduction to the sequence of papers. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/introduction-to-the-sequence-of-papers


Research papers

Marketing models for consumer durable products

Three detailed examples are given here for each of the subareas of product and price policy, distribution policy and advertising policy. In each case a tentative theory is postulated and evaluated in the light of the data available. Firstly, a...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: G.J. Aeyelts Averink
Company: Philips International
September 1, 1970
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Citation

Averink, G. A. (1970a, September 01). Marketing models for consumer durable products. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/marketing-models-for-consumer-durable-products